with Salim Azzam
A 12 month contract with a local fashion designer expanding into a global market. (2019)
I helped Salim Azzam further develop his creative methodology in collection design, and solidify his brand story in his practice.
worked closely with Salim to:
Prepare, pitch and win the Fashion Trust Arabia Award 2019.
Define the core product & brand attributes.
Develop a unique creative methodology that guides future collections.
Narrate a strategic brand story that guides growth & communication.
work included:
Product & Brand Development.
“Davina always pushes me to development new skills, out of my comfort zone. She focuses on deeper fundamentals rather than just tools. It fascinates me how Davina is immediately able to implement the brand's vision and values to every design decision.
Davina has played a major role in the growth of Salim Azzam and it is an honor having her part of this journey.”
— Salim Azzam